Dario Loison heads the company, that was artisan born And want to stick to its origins as well as on International market: "tradition and innovation", "sustenance and creativity", "roots and evolution", these are the principles that guides everyday work. All this translates into constant research for excellent ingredients and the perfection of recipes and a constant gestalt of recipes and procedures, which is appropriate for a company that is still artisan in nature. Not only that, because the entrepreneur's job is to understand market trends, attending international shows, but also to make strategic alliances, like the one with Slow Food, which has always been generous with results, supplying certain rare ingredients exclusively.


Sonia is responsible for the image and she has the task of translating materially the feelings that make Loison an Uncommon company, focused on more ambitious goals, being always faithful to familiar and local tradition. Some packages are worthy of high fashion or jewellery: refined and essential, like the tables that are increasingly dressed with panettone, in every part of the world. Others, instead are a rejoicing of lace and silk, in the bright backdrop of Christmas, in the most traditional manner, for the joy of those who would never forego it for any reason in the world.

Dario and Sonia are moved in every decision they make by love, not only for the good and beautiful, which would be a great deal in itself, but also for what is healthy, compatible and bespeaks of solidarity, because what is created today in Costabissara cannot be independent from what happens in the rest of the world. "Loison: the panettone born of love".